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In honor of black history month: HerStory 2022. History might be about yesterday—but her story is written today. This Black History Month, we’re celebrating four incredible changemakers and Power of She Fund grant recipients whose legacies lie in their call to empower women and girls.

Game-changing grants, meaningful partnerships, and impactful volunteer programs—this is our mission in action.

The Power of She Fund
Gigi Lucas founder of surfearnegra. Through the sport of surf, Gigi inspires young women and girls to embrace their authentic selves exactly as they are. "The legacy I want to leave for the kids is to trust their gut, to know that they're held, and that whatever it is that was put inside of them from birth, that's exactly their gift to the world."
Chanice Holmes. Dance for social change programs manager at dancing grounds. Through sharing her love for dance, Chanice empowers her students with the tools they need to thrive. “I"m interested in growing who they are naturally. Through conversation, allowing them share with me their desires so I can help manifest them.”
Michelle Grady. Founder and executive director of rype, inc. Michelle is committed to inspiring, educating, and supporting women of color on their journey towards living a healthy lifestyle through the sport of triathlon. “When I crossed the finish line of my first race, I burst into tears. I felt so accomplished and empowered ... I really wanted other Black women to feel that.”
Lori Ward. Executive director of figure skating in detroit. Through her work, Lori helps young women develop confidence, master leadership skills, and achieve on the ice and in the classroom. “I hope to instill a sense of belonging—you belong here. No matter where you are in life, no matter your goals, you belong.”

Each woman is pictured in her Athleta favorites— GiGi in her Hermosa One Piece, Chanice in her Aurora Crop Tank and Elation Train Tight, Michelle in her Flurry Turtleneck and Rainier Tight, and Lori in her Hawthorn Sweater.

Move together grants: created to fund organizations that foster connection through multi-generational, movement-based programming.
Move together grants: created to fund organizations that foster connection through multi-generational, movement-based programming.

Created to fund organizations that foster connection through multi-generational, movement-based programming.

Created to fund organizations that foster connection through multi-generational movement-based programming.

APPLICATIONS CURRENTLY CLOSED

Wellness for all grants: created to fund female, women of color with a purpose to make wellness and fitness more inclusive to female BIPOC communities. Applications open soon

Created to fund female, women of color with a purpose to make wellness and fitness more inclusive to female BIPOC communities.

Created to fund female, women of color with a purpose to make wellness and fitness more inclusive to female BIPOC communities. *Formerly known as Wellness for All.

APPLICATIONS CURRENTLY CLOSED

By the numbers* 50+ organizations received funding, 10,000+ women and girls impacted, $1.45M+ awarded. *estimations only. Collected since september 2020.
Grant recipients: Afro flow yoga, color the water, black girls run, inter tribal sports, curves with moves, girls in the game

SEE FULL LIST OF WINNERS

Grant recipients: Afro flow yoga, color the water, black girls run, inter tribal sports, curves with moves, girls in the game

SEE FULL LIST OF WINNERS

Childcare grants. Together with Allyson Felix, we launched a first-of-its-kind childcare grant program that committed $200,000 to help fund childcare costs for professional mom-athletes traveling to competitions. Nine mom-athletes, including six who competed in Tokyo, were named recipients - giving them the resources and support that mom-athletes need to focus on excelling in their careers.
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"As a mom and an athlete, I know first-hand the obstacles women face in sports. These grants are about showing the industry that all mom-athletes need this same comprehensive support to be able to participate in their athletic endeavors."

-Allyson Felix, seven-time gold medalist and three-time World Champion

"As a mom and an athlete, I know first-hand the obstacles women face in sports. These grants are about showing the industry that all mom-athletes need this same comprehensive support to be able to participate in their athletic endeavors."

-Allyson Felix, seven-time gold medalist and three-time World Champion

Campaign: Other places we're giving back

Athleta X Brown Girls Do Ballet ®

As part of our effort to amplify the voices of BIPOC women and girls, we collaborated with Brown Girls Do Ballet® to co-create product, to tell their stories, and donate $50,000 to support their mission in and out of the studio.

American Cancer Society

For Breast Cancer Awareness Month, we donated $5 for every pink and Empower Bra purchased to the American Cancer Society, to support access to screening and preventative women's health testing and education.*

*The American Cancer Society does not endorse any product or service

LGBT SPORT SAFE

For Pride, we donated $50,000 to LGBTSportSafe, an organization whose mission we wholeheartedly support: fostering a culture of inclusion and equality for all in sports.

Amplify Artist Series

An ongoing collaboration series celebrating Black female artists and their inspiring work. Each artist selects a nonprofit for us to donate to as part of the partnership–past organizations include Buy From a Black Woman, To Write Love on Her Arms, GirlTrek, and Lower Eastside Girls Club.

Get Involved. Athleta rewards members, we invite you to contribute to the power of she fund by donating your rewards (100 points = $1) How to donate: visit your points and rewards page, select earn and redeem, scroll to pay it forward
donate now not a member? join now.

FAQs

Please visit our partner’s site, Women Sport Foundation, for all application forms, eligibility information, and requirements.

The application for Move Together grants will open Tuesday, March 23, 2021 and close Friday, May 28, 2021 at 5pm EST.
The application for Wellness for All grants will open Monday, June 7, 2021 and close Friday, August 9, 2021 at 5pm EST.

Move Together grant recipients will be selected sometime in July 2021.
Wellness for All grant recipients will be selected sometime in November 2021.

Please visit our partner’s site, Women Sport Foundation, for all grant and application details, as well as contact information.

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