Athleta stores in Milwaukee deliver performance apparel designed with a mission to empower all women and girls to realize their limitless potential. Because when women and girls are strong, there’s nothing we can’t accomplish together. This is the Power of She.

Located at 2500 N Mayfair Road, Athleta MAYFAIR delivers on women’s activewear designed to transition from workout to work to weekend. Because you need pieces that can carry you through your whole day and last for years. Shop Athleta Girl for girl’s activewear, bringing the Power of She to the next generation. Always available online, in-store availability varies.

Shop the latest new arrivals at MAYFAIR in activewear, swimwear and performance sportswear rooted in our design philosophy of High Tech, Low Impact. This means you don’t have to choose between performance and sustainability. In 2018, Athleta became a certified B Corp. We’re proud to be recognized for meeting the highest standards for social and environmental performance, transparency, and accountability.

Visit Athleta MAYFAIR for an experience that is part fitness studio, part community gathering place and the perfect place to come and get inspired, together. Our stores offer fitness classes, free hemming and free fit styling to help you find the best styles for whatever moves you.