Like you, I am a huge fan of Athleta and I have been running in Athleta for over 10 years. I have organized a large women's run club, with over 70 women, who love to match our outfits and we frequently visit the Athleta storefront at Mohegan Sun to find our next fit. I am sad to see the quality of t...he products deteriorate, specifically in this style tee as the color only lasted one wash. What once was a bright Mint Tint is now a sick grey. The directions say "machine wash and dry" and I have plenty of Athleta clothes so, I took care of this tee the same as any other (in hopes it will last a lifetime). My first momentum seamless tee was washed in hot water, which I assume, made the colors bleed (still very odd since it was washed with a "light" colored load). But the second seamless tee was washed with cold water and not only did the colors bleed, but the smell of sweat still lingers in the weaving of the fabric (even when I put it on to take a photo to show you the color). My husband even looked into the washer itself, and noted this has never happened to any other article of clothing in any fabric style, only this Athleta tee. I hate to leave a bad review, but the folks at the retail store couldn't help me with replacing the tee as they assumed I dyed it with "Rit Dye". Now, I would proudly wear Athleta, (even in this nasty grey color) but let's be real, for marketing purposes, no one at run club would ask "where did you get that shirt?" and this review in real life probably wouldn't convince any run club girls to purchase light colored items from Athleta. (I also would like to add, we are always convincing run club girls to purchase items from Athleta!) However, after this second wardrobe malfunction, I won't be spending money on anything colored again from Athleta since they seem to have a color fastness issue. I hope QC can look into this!